Elliot Dias-Gunawardena's media blog

Wednesday 7 May 2014

Media Evaluation Question 2

How does your media product represent particular social groups?

Media Evaluation Question 4

This is my media evaluation question 4. I interview several viewers of my media final production, and asked them various questions in which related to my audience.

Media Evaluation Question 5

Here is the script for the text boxes around each picture on my media poster.

“How did you attract/address your audience?”

Billboards:

Billboards are a great way to offer an ego boost. By their very nature, billboards target a broad customer base- The general public. However if your business is a niche market, a billboard isn't the best for advertising. Although if your base is sufficiently broad ( Like my media production) a billboard can attract new customers/ audiences and cement your relationship with existing customers.

Radio:

To also attract my audience, i used radio. As my target audience is mainly 15/17 year olds, the best way to attract them was by radio. As most children are going to school with the radio on. Therefore i would publish my advertising around 7:30/8:00 am.

Television:

The television media advertising market is huge. This advertisement targets everyone in the household. In order to make my advertisement successful, I will need to make sure that what time i advertise my media production on the television, as most people will be watching television after work. Moreover as my target market is mainly 16/17 year olds, I will need to advertise after school time periods.

Twitter:

As Twitter is relatively new compared to Facebook, it seems that the younger generation use this social media site more than the older generation. Therefore as my main target market 15/17 year olds, Twitter is a great way to advertise my media production, in turn to get the younger generation to view and be encouraged to see my media production.

Facebook:

Social media sites like Facebook are a great way to advertise and attract your audience. Most people have Facebook, therefore all ages and genders are noticing your media production advertisement. This will then take you onto a webpage on my media final production or my blog.